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Academic Journal

How can each brand's buyer base buy the category at above the average rate?

Authors : Dawes, John G¹ (AUTHOR)

Subjects: *BRAND name products; *BRAND loyalty

Source: International Journal of Market Research. Nov2022, Vol. 64 Issue 6, p703-709. 7p. 2 Charts.

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Academic Journal

The Context (In)Dependence of Low-Fit Brand Extensions.

Authors : Mathur, Pragya¹ (AUTHOR) ; Malika, Malika² (AUTHOR) ; Agrawal, Nidhi³ (AUTHOR)

Subjects: *BRAND equity; *BRAND name products; *BRAND extension

Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p114-132. 19p. 1 Diagram, 4 Charts.

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Academic Journal

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews.

Authors : Wang, Xin (AUTHOR) ; He, Jiaxiu¹ (AUTHOR) ; Curry, David J.² (AUTHOR)

Subjects: *BRAND name products; *CONSUMERS' reviews; *MARKETING strategy

Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p155-175. 21p. 5 Diagrams, 6 Charts.

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Academic Journal

Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand.

Authors : Molander, Susanna (AUTHOR) ; Ostberg, Jacob (AUTHOR); Peñaloza, Lisa (AUTHOR)

Subjects: *PRODUCT management; *BRAND name products; *CONSUMER behavior

Source: Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p762-785. 24p. 1 Diagram, 1 Chart.

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Academic Journal

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping.

Authors : Zhang, Kuangjie (AUTHOR) ; Li, Shaobo (Kevin) (AUTHOR) ; Ng, Sharon (AUTHOR)

Subjects: *BRAND name products; *BRANDING (Marketing); *CONSUMER psychology

Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p252-267. 16p. 1 Chart, 3 Graphs.

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Academic Journal

The Effects of Brand Placement Disclosures in Fiction.

Authors : Avramova, Yana R.¹ (AUTHOR); Dens, Nathalie¹ (AUTHOR); De Pelsmacker, Patrick² (AUTHOR)

Subjects: *BRAND name products; *PRODUCT placement; FICTION

Source: Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p450-468. 19p. 1 Diagram, 5 Charts, 1 Graph.

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Periodical

Building Your Own Brand Platform.

Authors : Wichmann, Julian R.K.¹; Wiegand, Nico²; Reinartz, Werner J.³

Subjects: *BRAND name products; *BRANDING (Marketing); *MARKETING strategy

Source: Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p46-53. 8p. 3 Color Photographs.

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Periodical

How to Save an Iconic Brand.

Authors : FEIFER, JASON (AUTHOR)

Subjects: *BRAND name products; *BRANDING (Marketing); BARBIE dolls

Source: Entrepreneur. Dec2022, Vol. 50 Issue 8, p11-16. 3p. 2 Color Photographs.

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Academic Journal

Quality competition between national and store brands.

Authors : Chakraborty, Tulika¹ (AUTHOR); Chauhan, Satyaveer S.² (AUTHOR) ; Huang, Xiao¹ (AUTHOR)

Subjects: *HOUSE brands; *BRAND name products; *COST structure

Source: International Journal of Production Research. May2022, Vol. 60 Issue 9, p2703-2732. 30p. 6 Diagrams, 11 Graphs.

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Academic Journal

The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal.

Authors : Chen, Pei-Chi¹ (AUTHOR)

Subjects: *BRAND name products; *WILLINGNESS to pay; *CONSUMER attitudes

Source: Journal of Marketing Management. Jun2022, Vol. 38 Issue 7/8, p771-799. 29p. 2 Color Photographs, 1 Diagram.

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