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How Nissan is expanding its NIL marketing: Heisman Trophy winners educate college athletes about brand building.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *BRAND name products; HEISMAN Trophy; COLLEGE athletesNISSAN Motor Corp. USA ; UNIVERSITY of Alabama (Tuscaloosa, Ala.)

• Source: Advertising Age. 10/17/2022, Vol. 93 Issue 13, p18-18. 1p.

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Briefings.

Subjects: *INFLUENCER marketing; *BANKRUPTCY; LGBTQ+ communitiesPERNOD Ricard USA LLC

• Source: Advertising Age. 6/20/2022, Vol. 93 Issue 9, p3-3. 1p.

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Marketers of the Year 2021: No. 5 Pinterest.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *ELECTRONIC commercePERNOD Ricard USA LLC ; VOLKSWAGEN AG

• Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p12-12. 1p.

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Nissan puts e-commerce at center of 'Heisman House' campaign: [email protected] allows buyers to buy vehicles from start-to-finish online—an option more buyers are craving.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *PURCHASING agents; *ELECTRONIC commerce; *ELECTRONIC commerce lawsNISSAN Motor Corp. USA

• Source: Advertising Age. 9/6/2021, p7-7. 1p.

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Top account moves of 2022: Some brands took on new shops while others returned to familiar relationships.

• Authors : Stam, Aleda (AUTHOR)

Subjects: *BUSINESS enterprises; *BRAND name products; *EARNINGS managementPUBLICIS Groupe SA ; ANHEUSER-Busch InBev SA/NV ; PERNOD Ricard USA LLC

• Source: Advertising Age. 12/19/2022, Vol. 93 Issue 18, p9-9. 1p.

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KAY KOPLOVITZ EQUATES CHAOS WITH OPPORTUNITY

Subjects: USA Networks Inc. -- Officials and employees; USA Networks Inc. -- Management; Business success -- ManagementKoplovitz, Kay -- Management; Koplovitz, Kay -- Beliefs, opinions and attitudesUnited States

• Source: Advertising Age. July 17, 2017, Vol. 88 Issue 14, 0020

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ICYMI

Subjects: Saatchi & Saatchi -- Contracts; Heineken USA Inc. -- Contracts; Heineken USA Inc. -- AdvertisingUnited States

• Source: Advertising Age. April 17, 2017, Vol. 88 Issue 8, 0003

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MOST INTERESTING MAN GETS MORE INTERESTING

• Authors : Schultz, E.J.

Subjects: Heineken USA Inc. -- Marketing; Heineken USA Inc. -- Management; Breweries -- MarketingUnited States

• Source: Advertising Age. Sept 12, 2016, Vol. 87 Issue 17, 0006

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ICYMI

Subjects: Heineken USA Inc. -- Contracts; Advertising -- Laws, regulations and rules; Advertising agencies -- ContractsUnited Kingdom; United States

• Source: Advertising Age. June 12, 2017, Vol. 88 Issue 12, 0001

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KAY KOPLOVITZ EQUATES CHAOS WITH OPPORTUNITY

Subjects: Company business management; Company business planning; USA Networks Inc. -- Officials and employeesKoplovitz, Kay -- Management; Koplovitz, Kay -- Beliefs, opinions and attitudesUnited States

• Source: Advertising Age. July 17, 2017, Vol. 88 Issue 14, 0020.

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